CBS has reportedly sold around 80 percent of its ads for the Super Bowl XLI broadcast on Feb. 4, 2007. John Bogusz, executive vice president for sport sales at CBS said that concerning the first half, that it was "virtually sold out with some spots left, predominantly in the fourth quarter."
Bogusz added that pricing should be pretty close to last year's average price, maybe a little higher. The average for last year was around $2.4 million.
The major factor in pricing is connected to long-term versus short-term sponsores. For example, Anheuser-Busch, who has committed to advertise through 2012, is offered a much lower price than other companies. They pay about $2 million for each of the 30-second ads they have in the game. Other sponsors will pay over 
$2.6 million per 30-second ad.
Ads connected to the Super Bowl programming will beginning on noon of game day, with prices starting at $100,000 for 30 second ads, and increasing in price up to kick-off time.
Comment Preview