Having success with their reality show offerings like Top Chef and Project Runway, sponsors have flocked to be part of the 10-part series "Top Design" which debuts on Bravo January 31.
Sponsors for the show include Elle Décor, LendingTree.com, Thomasville Furniture, GMC, General Electric and Bacardi Limon.
Elle Décor also has embedded editor-in-chief Margaret Russell to be one of the judges. Interior designers Jonathan Adler and Kelly Wearstler will be the other two judges for the panel.
LendingTree.com is supplying the grand prize for the winner of $100,000. Elle 
Décor will feature a story on the eventual winner of the competition. Some of the other sponsors like Bacardi will be involved in product placement as they will be part of the elements in one of the design challenges.
Todd Oldham, from Todd Time on MTV's House of Style, will be the host of the show.
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