The Advertiser Perceptions' Advertiser Intelligence Report, research based upon surveying over 2,000 ad executives and how they feel about the results that media companies provide, unveiled its latest findings, which is performed twice a year.
The latest report shows that concerning television networks, and the satisfaction ad agencies have with them as an advertising vehicle, the top three networks were the Food Network, ABC and ESPN (DIS).
When ad execs were asked how they perceived the results that the networks performed for them, there the Discovery Channel received the top ranking, followed by TBS and ESPN.
Concerning the perceptions agencies had of the sales staff of networks, CNN came in first place here, with MTV and ABC taking the second and third place positions.
Disney would have to feel good about these results as out of the nine top positions in these three categories, they had four placements.
Satisfaction With Media Brand As An Advertising Vehicle (*Ranked By Top 3) | ||
TV Network | Web Site | Publication |
Food Network | Forbes.com | Bon Appetit |
ABC | Weather.com | Better Homes and Gardens |
ESPN | WSJ.com, Yahoo (tie) | Martha Stewart Living |
Source: Advertiser Perceptions' Advertiser Intelligence Reports. *Percentage rating the media-brand 7, 8, 9 or 10 on a 10-point scale with 10 being most satisfied. Base = Completed interviews with more than 2,000 television, online and print ad planners, media buyers and client-side (marketer) advertising decision makers. | ||
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