The Xbox Live Marketplace (MSFT), where the core demographic of young males like to congregate, has been a fertile ground that Hollywood has been exploring to reach out to their key consumer. They've had a tough time finding them as their major purpose for TV is to play games rather than watch.
Peter Moore, corporate vp at the interactive entertainment business in the entertainment and devices division of Microsoft said, "We're looking for innovative ways in which to interact with our demographic, which is primarily the 16- to 34-year-old male, which tends to be an elusive demographic for Hollywood right now because they're utilizing their TVs to play rather than to watch."
Hollywood studios have now provided over 1,000 hours of programming for the Web site, with offerings from buy-to-own TV shows like "CSI: Crime Scene Investigation" to movies such as "M:I-3." You can also rent HD movies if you want to.
Another way they're reaching out to these young men is through providing HD 
movie trailers exclusive to the Xbox Live site.
This does give the studios something that they've had a hard time finding: a place where young men congragate.
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