In an attempt to expand its advertising base, Nickelodeon, whose demographic is the 2-11 age group, has made a deal with State Farm Insurance in a multiplatform deal.
The deal entails not only the Nickelodeon network, but also includes the NickJr.com Web site and their Nick Jr. Family Magazine.
The basis behind the deal is to reach parents that may be watching or reading with their children.
One part of the agreement has State Farm sponsoring the "Go, Diego, Go Live! Tour," which starting in the spring, will go to 50 markets, where parents will definitely be part of the mix with their children tow.
Mark Gibson, assistant vice president of advertising at the insurance agency said that "The "Go, Diego, Go Live! Tour" attracts thousands of families and provides strong brand exposure opportunities for State Farm." The company is the first insurance company to advertise with Nickelodeon.
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