The growing demand for online television and film downloads shows that it should increase 10-fold to reach about $6.3 billion by 2012, according to a report. Even with this increasing reality, many networks are still resisting and are dragging their heels on beginning to agressively pursue the trend.
The major contributor to the growth is the continued, growing penetration of broadband internet connection, which in the U.S. will reach over 75 percent by 2012. Other nations like Japan are projected to reach 91 percent and South Korea 81 percent. The UK figures to reach around 79 percent in the same year.
“Instead of grasping the nettle and embracing online television, they are burying their heads in the sand and hoping it will go away. This will not happen,” said 
Adam Thomas, media research manager at Informa Telecoms and Media.
It's still surprizing that media companies continue to resist the growth area of the future. Those that have pursued it like Disney (DIS) and CBS (CBS), have made some great strides and are starting to generate some serious revenue.
The upcoming arrival of IPTV will also add to the growth as legal peer-to-peer service are expected to make a large contribution there.
While there is a growing experimentation and introduction online video content, it has been extremely slow for the most part, and this is just going to hurt, rather than help the industry. Companies have aleady shown that it can be done and have pioneered at least a short path to follow. The industry is just having a hard time breaking out of its weakening model.
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