In an interesting study by Horizon, research revealed that when men grow into their 20s and 30s, they either return to, or continue watching the same type of TV shows that they did as boys.
"They watch "The Simpsons," Adult Swim, and read Harry Potter," says Brad Adgate, senior vice president and corporate research director for Horizon Media. "They play video games and read comic books. It's the boomerang effect,"Men in their 30s are moving back to their parents' homes, back to their own bedrooms."
Some examples the study cited were shows like "SpongeBob SquarePants" which 
amazingly has over 26% of its viewers over the age of 18.
As far as younger boys, the study showed that those between the ages of 6-11 were watching more mature shows than their predecessors, shows like "WWE Wrestling," "Survivor," and "NFL Football."
Adgate added that even with toys and the children's games that used to be played are taken up again as men age. He said that these changes make the 6 to 34 male age group even tougher to get a grasp of, which has brought about higher marketing costs to reach them.
I'm wondering if some of these changes are brought about because dads are spending time watching TV and playing with their boys, or if it's things they're doing by themselves? It may not matter, but possibly they may need to be marketed to as a unit, rather than individuals.
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