Not only has the unique show "Ugly Betty" one of the surprise hits of the season with around 5 million viewers between the ages of 18-49 tuning in to watch it, but it's also the best buy this season in the primetime, according to the New York Post.
The Post says that advertisers pay only $1.85 per 100 viewers, which is a super bargain. The next best buy is the world-saving drama "Heroes" which costs only 
$1.93 per 100 viewers in the 18-49 demographic.
Mediaweek TV analyst Marc Berman said that "The art of the schedule is to correctly pick out the shows that nobody else thinks are going to be hits." Obviously that's easier said than done, but nonetheless, those that did it right are getting a huge bargain for their dollars.
Some of the shows that marketers may want to stay away from are "Survivor," which costs a hefty $4.08 per 100 viewers in the key demo and isn't growing and "Lost" which has seen its ratings diminish last year. The worse deal the post said was the long-running "Simpson's" which costs $5.23 for each 100 of the key viewers.
Berman added that shows like "Dancing with the Stars," "American Idol," and "House" are great buys because of their continual growth.
Comment Preview