Devoted to show business and the entertainment industry

The latest report from NeilsenMedia reveals that the average U.S. home now receives 104.2 TV channels, the highest its ever been. Since 2005 that's an increase of 8 channels per household. For 2006, of those 104.2 channels, 15.7 were watched in each home for a minimum of 10 minutes a week.

Of those shows, 50 percent of the primetime offerings are dramas, which is an increase by four shows over last year. In spite of talk to the contrary, the 30-second commercial is still the preferred length, as it still accounts for 57 percent of all TV advertising. The 15-second commercial has declined in the primetime, while increase by a small amount in daytime viewing. As a total the 30-second and 15-second commercials account for 90 percent of all commercials.

Other Findings of the study:

* There are an average of 111.4 million TV homes in the U.S. for the 2006-07 TV season
* The average U.S. TV home has 2.5 people and 2.8 television sets
* 28% of U.S. TV homes have Digital Cable
* 64% of homes have wired cable hook-ups, and 23% have satellite or specialized antenna systems to receive television signals
* 82% of U.S homes have more than one television sets at home
* 84% of U.S. homes have a DVD player

Number of Channels Available in the Average U.S. Home

Source: Nielsen Media Research, National People Meter Sample