ABC News (DIS) has just began shooting on their upcoming documentar series on a behind-the-scenes look at Nascar and its racers. The goal of the network is to produce between four to six episodes - each an hour long - for the summer and early fall.
Their first shoot was Friday during the Las Vegas Motor Speedway and will be called "NASCAR in Primetime."
"The idea is to basically do a primetime drama where the main characters are NASCAR drivers, and find drivers whose stories connect beyond the sport. We're looking for drivers with stories like that that connect with an audience and stretch them across the episodes. Once you know the drivers and care about them it's a completely different experience," executive producer Michael Bicks said.
NASCAR has had its share of coverage, but what's different about this is that they will have no editorial control over the project, and access to the inner workings of the sport will be pretty much unlimited.
From NASCAR's way of looking at it, it's a great chance to get the story out there to those who really aren't fans of NASCAR or understand its overall workings.
Sarah Nettinga, managing director of film, television and entertainment for NASCAR said, "We think they're going to do a great job telling the non-fan what NASCAR is all about."
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