Katharine McPhee is trying a different approach to promoting her music career as she's looking to moviegoers to give her a boost.
McPhee has hired Screenvision, an in-theater marketing company that offers ads in 2,300 theaters and 15,000 screens, to do the job.
Starting on March 23, she will offer a new music video of her debut single, "Over It," throughout the ad network wich Screenvision claims represents 90 percent of the U.S. while it delivers around 700 million consumer impressions per year. The music video will be shown in hundreds of theaters across the U.S.
Another two of her songs - "Love Story" and "Each Other" will also be shown as part of the promotion. They run before the feature presentations.
In addition to running the videos, Screenvision will also promote McPhee's Web site, www.katharinemcphee.com, where visitors will be able to secure a text code where their cell phones will get access to more content and information.
A couple of good things about this is that research recently revealed that people are more conducive to watching ads and promotions at the theater than other mediums.
With using this approach, it also offers artists opportunities to tap into new fans as the ususal sources of video outlets haven't been used nearly as much; including MTV and other cable music channels.
The other nice thing? Nobody has a DVR here to skip the channels. This should be a winner for the theater owners and artists.
Late last year Canon used Maria Sharapova to bring their new camera to the public in the same way - using theaters as a vehicle to show their ads. An additional perk is that for the most part they can get pretty accurate measurements of how many people were in the theater to see the promotions.
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