CBS (CBS-A) has ordered a pilot from Hat Trick, a U.K. production company and Ashton Kutcher's Katalyst. They will get together to create the pilot for "Game Show in My Head," a British import.
Jason Goldberg and Kutcher will be executive producers of the show via Katalyst Films and TV while Jimy Mulville and Leon Wilde ("Whose Line is it Anyway?") will executive produce through Hat Trick as well.
So far there hasn't been any leaks as to exactly what the show will be like, Variety quoted a casting sheet that asks potential participants: "Do you consider yourself a daredevil, a risk taker, a great salesman? Can you talk an Eskimo into buying a block of ice? Sell a ketchup popsicle to a man in white gloves? Then you're ready to star in the new CBS prime time TV pilot."
The show seems to based upon having contestants tackle wild and crazy things while competing for a $1 million prize.
Katalyst, which also produces "Punk'd" for MTV, will include a hidden camera element to this show as well.
While the concept comes from Britain, there hasn't been any production over there as of now.
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