In a study released by Aribtron, they found that moviegoers don't mind watching ads as much before a movie as they do watching them on TV
The results were that fifty-three percent of moviegoers said they didn't mind watching pre-movie ads, while fourty-six percent of those watching TV ads said it was ok.
Another interesting result of the study was that almost 60 percent of moviegoers remembered an ad they saw before they viewed the movie.
Advertising in the cinema is one of the better stories coming out of the industry as revenues are expected to increase by double from 2004 to 2008 - from $480 million to over $1 billion.
Other interesting information is that many moviegoers also use technologies to avoid ads on TV and the Internet, making the theaters the best place to reach them.
Of course there are other ways besides the screen to reach an audience, as advertisers can use video displays, music in the lobby, posters and branded drink or food containers.
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