The National Geographic Channel, is seeking to build on its growing strength in the science market, as it has introduced around 300 hours of new content for the upcoming season. Their competitors have taken notice as the History Channel and Discovery cable network are beginning to focus back on their science and nature roots as well.
Advertisers are also taking notice of the "Geographic" channel as they've landed over 100 new advertisers over the last year.
The number of advertising deals that are over $1 million has also increased by 300 percent for the channel.
The 300 hours of new content will be in reference to nature, technology, science and contemporary issues that viewers have made known they've wanted to see.
"The audience has voted through the ratings," says Nat Geo president Laureen Ong. Nat Geo grew its total audience 46% during prime in February to an average 410,000 viewers."We're very clearly going deep into the brand, giving people the i
nformation and authenticity they want."
Last year the National Geographic Channel scored a 1 rating or higher for 12 of their series. This year, they've already done that with 11 others in the first quarter itself. The network is now available in around 65 million homes.
Comment Preview