In a break from years of tradition, SonyBMG announced that starting on Monday that they will no longer be accepting hard copy formats for demo CDs.
Replacing the hard format will be record label Web sites like www.columbiademos.co.uk or www.rcademos.co.uk, where you can upload videos, music or photos.
"Blogging is clearly one of the major trends in music, media and entertainment," said SonyBMG's UK and Ireland Music Entertainment Chairman and Chief Executive Ged Doherty. "100,000 new blogs go online each day at the moment, and the blogosphere is doubling every 230 days so it makes complete sense for the major labels to use the process in a creative way to encourage, discover and communicate with new artists."
While some of this has been going on spontaneously through other Web sites, this is a good idea to help aspiring artists to show what they have directly to the music companies. I also believe online offers more creativity for artists' demos, and also the ability to switch, add and change things on a consistent basis. Something that should be a definite positive for artists and bands.
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