People of India love their film stars, and one of the newest initiatives in reponse to that is to build their own theme park similar to some that the Hollywood studios have built.
According to the BBC, Percept Holdings, a media and entertainment company, announced that it will spend somewhere around $100 million to build the Bollywood entertainment park.
"Bollywood accounts for over 40 percent of the total revenues of the overall Indian film industry," said Shailendra Singh, joint managing director at Percept Holdings. "Bollywood is what the Indian masses turn to for entertainment, but there is no organized format or means to consume this experience."
Estimates from PricewaterhouseCoopers places revenue in the industry at around $1.75 billion for 2006, and should grow to $3.4 billion over the next several years.
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