Country music artist Brad Paisley has teamed up with Hershey's (HSY) for a national promotional campaign.
The campaign will center around Paisley's upcoming new album "5th Gear," which is due out on June 19, along with Hershey's classic milk chocolate bar and campfire food s'mores.
The promotion will launch in the middle of May, beginning with Paisley appearing in TV spots. Simultaneously, Paisley's image will be seen on over 100 million Hershey's candy wrappers and product bags.
Paisley's Bonfires & Amplifiers 2007 tour, will be alluded to on all the wrappers and bags also. The tour launches April 26 at the UTC McKenzie Arena in Chattanooga, Tenn.
Beginning in May, "S'more Access to Brad Paisley" will be offered on the Hershey's Web site, which will give five fans the opportunity to be temporary members of the Paisley road crew. There will also be hundreds of additional prizes offered at the site.
Brad Paisley Singing "She's Everything"
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