In a move to bring the majority of its companies under its core brands of Disney, ABC and ESPN, unnamed sources at Disney said that in the next few weeks the company will be dropping the Buena Vista name, said Bloomberg.
The Buena Vista Entertainment division and Buena Vista Distribution will simply become Disney Interactive Studios at the time of the change. The former Buena Vista Games was changed to that name in February.
"We are taking a look at our organizational branding so it aligns to the company's new focus on our major brands," Disney Studios spokeswoman Heidi Trotta said in a statement.
Iger talked about this in a talk at an analyst meeting in February where he said he wanted to "focus more on brands and build brand strength. With Disney we think 
we have a durable brand that gives us a competitive advantage. We're going to aim to make that brand more durable, more competitive and more value-generating on a global basis."
The more familiar brands like Pixar, Touchstone and Miramax will keep their names at this time.
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