The Gaming Network, GSN, is launching a re-branding campaign that comes with the new tagline: "Get in the Game."
Part of the effort will entail an attempt at capturing the "range of emotions that real people feel when watching or playing games," the network said.
In a kind of behind-the-scenes look, they'll also bring in contestants to share their feelings and some of the GSN hosts, like Chuck Woolery as well.
The channel is expanding beyond its Game Show base to reach out as a creator of reality shows. They're behind "The Amazing Race" and the National Vocabulary Championships for teens, from which they will also make a documentary in the future that shows the joy and pain of the "Championships" experience by the contestants.
Another strength of the network that continues to hold is the interest in poker, which will be fed this year by the 2008 World Poker Tour.
The strategy overall is to get their viewers far more emotionally connected to the different programming content they're offering. It seems that an emotional disconnect has happened in general with the network and this is a push to offer opportunities for viewers to reconnect.
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