Revlon (REV) has landed Hollywood beauty Jessica Alba as their newest edition of the cosmetic family.
Alba has been chosen to specifically represent Revlon's new 3D Extreme Mascara in a global promotional campaign. It will be initiated in a multi-platform strategy including print, in-store, television and Internet placements.
"We are thrilled to have Jessica as part of the Revlon family," says Elizabeth Crystal, Senior Vice President of Color Cosmetics. "She is both a dynamic and beautiful woman who represents the modern, glamorous spirit of the brand."
Jessica will also be involved in the yearly Revlon Run/Walk and also in the company sponsored breast cancer initiatives.
"I'm honored to be joining the Revlon family," says Jessica Alba. "Revlon celebrates diverse, dynamic women of every walk of life and I'm proud to be associated with a company that is so involved with women's causes and issues."
She joins other stars like Eva Mendes and Halle Barry as Revlon representatives.
Alba will soon be seen in the continuation of the Fantastic Four series: "Fantastic Four: Rise of the Silver Surfer," coming in June.
She makes me want to buy Revlon and I don't even use makeup.
Posted by: davis freeberg | April 23, 2007 7:09 PM | Permalink to Comment