To promote their upcoming animated film Ratatouille, Walt Disney Pictures (DIS) and Pixar Animation Studios are launching their "Big Cheese Tour" at Walt Disney World Resort i Orlando, FL. It will go on throughout the summer stopping at numerous events and major food festivals, they said in a press release today.
Included in the interactive experience will be a 25' wedge of cheese that youngsters can slide down, called of course, "Big Cheese Slide."
With the show centered around a rat named Remy who wants to be a great French chef, the tour will also include a 30' "Eiffel Tower Digital Theater," where visitors can enjoy a sneak peak at Ratatouille.
There will also be a series of kiosks where people will be able to view behind-the-scenes looks at how the animated film was made.
"This experience promises to bring the magic and excitement of RATATOUILLE to families across the country," promises Eddie Newquist, President of The Becker Group's Creative Studio, who designed and is managing the touring experience. "Guests will feel like they stepped into the world of RATATOUILLE."
With Ratatouille opening in theaters on June 29, 2007, this tour and other promotions should have people salivating to go and see it. Sounds like a lot of fun.
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