Jeff Zucker, when he was the president of NBC Entertainment in 2000-2001, started the super-sizing of shows as a tool to keep viewers from going to to the start of strong shows of competitors at the time. Super-sizing of shows is intentionally extending the duration of a show be five or ten minutes.
"It was a good idea when we started it. It was very novel. But it's just not a good idea to have shows starting at 9:23 p.m.," said Vince Manze, head of scheduling at NBC. "I don't think anyone here thinks, at this point, super-sizing often is good for the shows. We're going to do our best to not have to do it next year."
Part of the problem is the new DVR world we live in, where if a show is of by a 
minute or two, those programming them would miss seeing part of the show; not too popular with viewers.
The network needs a lot more than these types of gimmicks to get people watching them again. All of their energies need to be focused on creating more interesting programs that people will want to watch. At this time, other than "Heroes" there is nothing guaranteed to have any type of following next season.
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