Fox (NWS-A) has become the second network this week to announce they've made a big dent in their upfront deals. NBC (GE) also announced that they had made deals that ended up in the $1 billion range.
Both of the deals made were based upon commercial ratings plus three days of DVR playback.
The major reason Fox has been able to work quickly in the upfront is their practice 
of only programming in the prime time slots. That makes the deals easier to make with the limited programming and less inventory to sell.
Unnamed sources said that the network was able to get price increases in the high single digits. Most of the deals with the major studios have been completed said the source.
"We've come to terms with many of our clients, and negotiations are under way with the rest," said one Fox representative.
Fox has been going strong in the upfront as it draws the most viewers in the key 18 to 49 demo. Last year was their best upfront ever, and it looks like they're going to beat last year's total.
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