Research by PricewaterhouseCoopers, revealed in their "Global Entertainment and Media Outlook 2007-2011" study that in a short five years, advertising on the Internet will grow at a rate of almost three times what Television advertising will. The Internet advertising rate will increase to 18.3 percent by 2011, while television advertising will grow by only about 6 percent yearly through that same period.
According to the study, global advertising will increase at a 5.4 percent rate over the next five years - reaching $531 billion by 2011. In 2006 the total was $407 billion worldwide.
By 2011, the Internet will make up 14 percent of the global advertising market, reaching $73 billion. Television at that time is projected to account for 43 percent of the overall market, reaching about $228 billion by 2012. Totals for global TV advertising in 2006 were $172 billion.
Online advertising worldwide grew by 37.9 percent in 2006. In the U.S., Internet spending will surpass newspaper advertising spend by 2009.
Whether for Internet or TV advertising, Asia Pacific will remain the fastest-growing region in the world, pegged to grow at a 9.6 percent annual rate.
For television, multichannel advertising will be its largest advertising growth area. On free television, high-definition TV and new channels will also help to increase TV ad revenue during this time.
Comment Preview