A number of networks and stations have been vying for the space offered by New York Taxi Cabs to put their TV content on. The first one approved for the project is WABC New York.
Making the decision was the NYC Taxi & Limousine Commission, which will allow Eyewitness News, AccuWeather, ESPN and the restaurant guide Zagat. Content for the station is provided by VeriFone Transportation Systems
"Our new service had been designed and successfully tested to meet the quick information needs of taxi riders," says WABC director of business development Michael Mongelluzzo. "TAXI-TV also provides advertisers with a valuable new way to reach this attractive on-the-go audience."
» WABC New York First Approved for Taxi TV from BizzBites.com
A number of networks and stations have been vying for the space offered by New York Taxi Cabs to put their TV content on. The first one approved for the project is WABC New York. [Read More]
Tracked on: June 5, 2007 10:39 PM | Permalink to Trackback