« John Wayne Honored with Sculpture on 100th Anniversary of Birth | Main | Spike TV in Deal with Comic Book Legend Stan Lee for Ringtones »

Jul29
ABC Romancing People for their Fall TV Premieres

Believing in the case of marketing their fall TV shows that less is more, ABC (DIS) is flirting with its potential audience by offering less video of their shows in their ads.

Saying they want to keep some of the mystery in their shows to build up to the fall, Michael Benson, executive vice of marketing for ABC Entertainment says that abc%20marketing%20with%20less%20video%20for%20fall%20tv%20premieres.jpg"We are taking a dating philosophy to our marketing. I'm into doing teases--it's the art of the tease."

It seems to be working as research by ABC shows fans are frustrated at this time by the lack of video shown in the marketing. Benson added :"it means they want to see more of the show. That means it's working."

They also may be taking their cue from the trend of the summer blockbuster movies as the key to their success has been the weekend openers. Of course the challenge will be keeping those viewers watching past the premiere of the show; only the quality can do that. But at least it gives people the chance to make that decision.

This isn't a bad strategy, as marketing in across other mediums has worked in similar situations as well. It'll be worth watching to see if they are able to draw larger audiences than their competitors in the beginning of the fall season.


0 Comments/Trackbacks




submit a trackback

TrackBack URL for this entry:

post a comment

Name, Email Address, and URL are not required fields.





Comment Preview

« John Wayne Honored with Sculpture on 100th Anniversary of Birth | Main | Spike TV in Deal with Comic Book Legend Stan Lee for Ringtones »

Advertise

Related Resources


American Gangster - Web's top movie destinations, Fandango, the nation's largest movie ticketing service

sponsored ads



Incredible Hall of Acclaim.

subscribe


Prefer Email?
Subscribe below-

Enter your Email:


Powered by FeedBlitz What's this?

Current News

Support This Blog

My site was nominated for Best Entertainment Blog!

business social media

Use these fast growing business social media sites to promote your business, feature your products, spotlight your business leaders, create links, and drive traffic back to your company site, all for free!

BIZZlogos - Add your logo - free link to your site
BIZZphotos - Add photos of your products and people
BIZZprofiles - Submit your profile and build your online visibility
BIZZspotlight - Spotlight your business with free links
BIZZvideos - Videos about businesses, products and business people.
BIZZbites - "Digg" for Business - Submit your articles and posts

know more media network

View Network Map

Network Feed List (OPML)

Know More Media Network
Feed


we support unitus

PRWeb

Influencer



BizofShowBiz is a member of the Know More Media network of business related blogs.

Here are some current headlines from some of our business publications:

ProductivityGoal

CallCenterScript

AdHurl

TheBizofKnowledge

LandingTheDeal

CustomersAreAlways

HealthCareVox

WebMetricsGuru

TheInsurancePolicy

MarketingBlurb