Executives at NBC (GE) say that ad sales for the upcoming second year of their NFL Sunday Night Football coverage has increased by as much as 25 percent for some of its ad units versus last season. On average, increases are in the double-digits.
The network says it has a goal of selling around 75 percent of available ad inventory for the NFL coverage in the upfront.
Seth Winter, senior vp, sales and marketing for NBC Universal Sports & Olympics, said, "We are making a concerted effort to not sell just in-game units, but to also sell the Football Night in America pre-game show and our post-game show."
Most of the Peacock's success is connected to starting selling ad units earlier, and advertisers jumping quickly on the prime advertising slots for the games.
The rest of the networks that are offering NFL games this year have also increased the speed and pricing of their ad units, with Fox (NWS-A), ESPN (DIS), and CBS (CBS-A) all reporting similar results.
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