« Steven Seagal Tries to Give "Exit Wounds" to Law Firm | Main | "Harry Potter and the Order of the Phoenix" First Place in Opening Weekend »

Jul14
Universal Pictures Partnering with Google for "The Bourne Ultimatum" Promo

The partnership between Universal Pictures and Google should provide a lot of fun, entertainment and anticipation, as the companies bring an online interactive experience to Bourne fans, through an online game created to be used with Google products.

The Bourne Ultimatum, which will be released on Aug. 3, is the ongoing story of agent Jason Bourne, played by Matt Damon in the two previous films based on books by Robert Ludlum.

For the interactive site called "The Ultimate Search for Bourne With Google," which will launch on Monday, it will provide Bourne fans the chance to use various Google products in the online game like YouTube, images, maps, search and translation, which will allow users to take on the persona of Jason Bourne. From there they will be given weekly tasks to accomplish.

Bourne%20Ultimatum.jpg

Universal will use this to try to make a stronger connection with the fans of Bourne, while Google will be given the opportunity to get people to try their products, which a lot of people, other than search, haven't used before. For that reason they're won't be paid for the deal, rather will use it to promote the products across Universal's various platforms.

The interactive game will be promoted by Universal with search ads on Google, movie trailers, in-theater and banners on other sites not connected to Google. The game will be launched in seven countries.

Doug Neil, svp of digital marketing at Universal, said about Google, "They know their users like entertainment content. They like to look for projects that enhance access to the products they offer."
 
I'm definitely one of the fans of the Bourne franchise, and will be checking out the site on Monday for sure.


1 Comments/Trackbacks




» Bourne Ultimatum and Google from WebMetricsGuru
Bourne Ultimatum is going to be one hot movie, and Google already part of The Bourne Ultimatum Buzz (The Bourne Ultimatum will be released on August 3rd in the United States), according to Gary Bourgeault of Bizofshowbiz.com.  I signed up... [Read More]

submit a trackback

TrackBack URL for this entry:

post a comment

Name, Email Address, and URL are not required fields.





Comment Preview

« Steven Seagal Tries to Give "Exit Wounds" to Law Firm | Main | "Harry Potter and the Order of the Phoenix" First Place in Opening Weekend »

Advertise

Related Resources


American Gangster - Web's top movie destinations, Fandango, the nation's largest movie ticketing service

recent comments

    sponsored ads



    subscribe


    Prefer Email?
    Subscribe below-

    Enter your Email:


    Powered by FeedBlitz What's this?

    Current News

    Support This Blog

    blogroll


    My site was nominated for Best Entertainment Blog!

    business social media

    Use these fast growing business social media sites to promote your business, feature your products, spotlight your business leaders, create links, and drive traffic back to your company site, all for free!

    BIZZlogos - Add your logo - free link to your site
    BIZZphotos - Add photos of your products and people
    BIZZprofiles - Submit your profile and build your online visibility
    BIZZspotlight - Spotlight your business with free links
    BIZZvideos - Videos about businesses, products and business people.
    BIZZbites - "Digg" for Business - Submit your articles and posts

    Know More Media - Media / Entertainment

    know more media network

    View Network Map

    Network Feed List (OPML)

    Know More Media Network
    Feed


    we support unitus

    PRWeb

    Influencer



    BizofShowBiz is a member of the Know More Media network of business related blogs.

    Here are some current headlines from some of our business publications:

    ProductivityGoal

    CallCenterScript

    AdHurl

    TheBizofKnowledge

    LandingTheDeal

    CustomersAreAlways

    HealthCareVox

    BrainBasedBusiness

    TheInsurancePolicy

    MarketingBlurb