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Aug14
Miss America Gets 3-Year Deal with TLC

Miss America has made a deal with TLC to air the pageant over the next three years. The competition hasn't had a home since it was dropped by ABC (DIS) two years ago.

Part of the deal will include a reality show about Miss America which will lead to the finals of the competition based in Las Vegas on January 26.

The last couple years Country Music Television had picked up the show, but the channel dropped the show, in spite of having rights to it until 2011. Ratings were actually great for CMT in 2006, but they dropped in 2007. They said they decided not to exercise the option, wanting to focus on "more original series and music-centric special events."

"Miss America's move to TLC will give it the proper promotion and attention it deserves," said Sam Haskell III, the chairman of the board for the Miss America Organization.

Planet Hollywood in Las Vegas will be the setting for the live show on January 26, 2008.

TLC is a unit of Discovery Communications Inc.

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