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Sep 7
Networks Experience Lowest Numbers in 20 Years or More - Does it Matter?

Not far before the launch of the fall TV season, the networks dropped to some of their lowest ratings in years. For NBC (GE) and Fox (NWS-A) it was the lowest ratings since 1987, the first year Nielsen began exact measurement of viewers.

With the schedule pretty much crammed with reruns, it looks like the networks really didn't care too much about the results of the week, but are focusing on the upcoming fall season, which starts at the end of September.

The one problem that could come from this is the lack of viewers seeing what new shows will be offered for the new season. This may not be as important as it used to be with the Internet being filled with what's going to be shown in the fall.

What could backfire some would be the beginning of the season where people get socialized into doing something besides watch TV. It may take some time to draw them back, possibly making the beginning of the season start slow, as far as viewers go.

Two%20and%20a%20Half%20Men%20finishes%20first%20in%20slow%20week.jpg

For what it's worth, CBS  (CBS-A) led the way for the week, averaging 6.8 million viewers for a 4.5/8. Fox followed with 4.4 million viewers and 2.8/5. ABC (DIS) was right behind them, finishing third with 4.3 million viewers and 2.9/5, and NBC brought up the 4th place with 4.2 million viewers and 2.8/5.

"Two and a Half Men" was the only show for the week ending September 2 to finish with over 10 million viewers, drawing 10.31 million.

For each first number above, it represents 1,130,000 households, and the number on the other side of the slash represents the percentage of televisions tuned into a show, called the share.


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» Univision Wins 18-34 Demographic for First Time from BizofShowBiz
For the week ending September 2, Univision was the No. 1 network for all adults aged 18-34, outperforming Fox (NWS-A), NBC (GE), ABC (DIS) and CBS (CBS-A). Executive Vice President and Operating Manager of the Univision Network, Alina Falcon boasted... [Read More]

Here's a link to some useful charts showing broadcast network trends in viewing and share over the last 50+ years.

http://tvbythenumbers.com/2007/08/28/primetime-broadcast-network-viewer-trends/

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