Devoted to show business and the entertainment industry

With traditional media companies increasingly being marginalized offline and online, their next move in acquisitions could very well be blogs.

A blog is what you're reading here of course, and offers a stream of continuous commentary on a niche topic or category, which could include everything from sports, business, news, and entertainment ... among numerous other topics and areas of interest.

While there is a large presence online by traditional media companies, they aren't very strong in the participatory offerings and content, where much of the interest and growth of readers lie. People don't want to only consume content, but also interact with it; something blogs are especially good at.

The targeted nature of most blogs also offer built in audiences that can be targeted effectively with advertising suited to their interests.

I've actually been surprised there hasn't been a lot more interest in this field than there has been. While a few of the social networks have drawn a lot of press coverage because of their size, after the major ones, there isn't a lot to like about them, from an investment and growth standpoint.

The same goes for some of the virtual worlds that garnered a lot of attention in the media, which for the most part, also have a long way to go before there are predictable ways to monetize them and get a huge amount of consistent traffic.

Blogs on the other hand, have a large number of not only highly visited sites, but there are also a large number of middle-range blogs as well that could be snapped up and used effectively by media companies.

I don't know if it's the simplicity of blogs or not really understanding their value, but they are definitely a story waiting to happen.

With the increase of online ad spending that is going to grow for a number of years, I would expect to start seeing some stories on acquisitions in this highly targeted space by traditional media companies.