According to a Harris Poll, online video viewers are increasingly turning to the Web to consume video content.
When asked what they would like to see more online, respondents by far preferred professional TV and movies, with 30 percent saying they would like to see more TV and 28 percent wanting more movies.
Only a relatively small number wanted more news, sports or user-generated video content. That's not necessarily because they're tiring of it, but there's more than enough to satisfy the demand, and it will continue to be a part of the viewing experience.
Of course the good news for networks and studios is people want what they have to offer to be put on the Internet. That's happening already, but it shows the demand for quality is where the growth lies for Internet video. The door's open for the industry to make that next step in a larger way.
While creating shows and film for traditional television and theaters, and then putting them up on the Internet will continue, I think we'll also start to see a lot more in the area of direct-to-internet video by the major media companies. It's far less expensive but can also draw significant audiences and followings.
It will also networks the opportunities to build niche content which online communities can be built around. That may be one of the greatest opportunities available on the Internet for the networks and studios.
Some of the findings of the study:
Online video viewership has increased overall in the past year (81% versus 74%).
YouTube’s viewers have increased the most: Nearly two-thirds (65%) of US online adults say they have watched a video there, compared with 42% at the same time last year; the greatest gains were among those over age 25.
Over two in five (42%) YouTube viewers say they visit the site frequently, up from 33% last year.
Over two in five US adults (43%) have watched videos on a TV network site (41% last year).
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