The Walt Disney (DIS) company, via its Disney Publishing Worldwide division (India), has made a licensing deal with one of India's leading publishers - Popular Prakashan.
"Disney stories carry positive values and bring out the gift of imagination in children. We are excited to help promote family reading in local languages through these eight Disney titles,” says Harsha Bhatkal, Popular Prakashan.
Titles included in the deal will be from Disney's classic library of storybooks: The Jungle Book, Winnie the Pooh, Bambi, Cinderella, The Lion King, Tarzan, Aladdin, and Peter Pan.
A spokesman from the Disney Publishing Worldwide unit said, “We are pleased to provide young readers across India with great Disney reading experiences in their own languages. The launch of this collection reinforces our commitment to localize our stories and connect with consumers through content that is relevant to their everyday lives.”
The books will be made available in Hindi and Marathi immediately, and in Malayalam by March, 2008.
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