Disney (NYSE:DIS) and Wal-Mart (NYSE:WMT) will announce a partnership Wednesday, in a deal that will include over 140 products culled from the Disney Channel's powerhouse teen show Hannah Montana.
Wal-Mart will position itself as the "Hannah Montana Headquarters," and the products will be in the stores across the nation this week.
Hannah is played by the daughter of country music singer and actor Billy Ray Cyrus - Miley. She plays a dual role in the show as a regular teen in the day hours, and then emerges as a rock star Hannah Montana at other times.
Miley is a real pop star now, as her tour "Hannah Montana & Miley Cyrus: Best of Both Worlds" sells out in minutes online.
Janet Bareis, marketing vice president, said the licensed goods target girls in the age group of 6 to 14, although she said she's seen girls much younger "who are dancing around and want Hannah Montana merchandise."
One of the ways Wal-Mart will market the merchandise is through opening what they are calling "Hannah Montana Shops," in 750 stores, which will include numerous accessories and clothes.
» Hannah Montana, Wal-Mart, and Licensing Products from TheAlphaMarketer
The announcement that Wal-Mart (NYSE:WMT) and Disney (NYSE:DIS) will make today that they are partnering to offer merchandise built around the "Hannah Montana" franchise, gives some good ideas for online marketers.For the most part... [Read More]
Tracked on: January 30, 2008 12:19 AM | Permalink to Trackback