Of the major broadcast networks, Fox (NYSE:NWS-A) continues to draw the youngest viewership by a wide margin, as the average age of those tuning into the network was 44 for the 2007-2008 season.
In contrast, CBS (NYSE:CBS-A) has the oldest audience watching, with 54 being the average age of those watching. Next is ABC (NYSE:DIS) with 50, and NBC (NYSE:GE) right behind at 49. The CW, which almost no one watches, skews younger at 34.
The numbers from the study by Magna Global, don't include the viewers using DVRs, which typically brings the numbers a little lower, as normally younger people use them.
Leading the youngest viewership for Fox were "Family Guy" and "American Dad," which finished with 29 as an average. NBC was led by Scrubs with 34; CBS with "Kid Nation," "How I Met Your Mother" and "Big Brother" on Tuesdays, all drawing an average age of 45; and ABC was led by "Supernanny," with viewers averaging 41.
All of this has a direct impact on the advertising dollars the networks are able to charge; the reason Fox commands more dollars than the other networks.
The infernal cartoon film comes back!!!!!!!!:)
Posted by: Bernard Lavilliers | July 1, 2008 10:53 AM | Permalink to Comment