BizofShowBiz: Advertising Archives

Advertising Archives

Mar11	Rupert Murdoch says Fox ad sales up 40% since Summer 2007 Upfront Gary Bourgeault March 11, 2008 Know More: Advertising Fox Broadcasting Network, Fox Network, Fox Network Adversiting, Fox Network Upfront, Mass Markets, News Corp, Rupert Murdoch According to News Corp. (NYSE: NWS-A) Chairman and CEO Rupert Murdoch, the larger advertisers are still looking for big audiences to market to in a fragmented media world.He said this at the Bear Stearns Media Conference: "The big advertisers, whether... Continue Reading Posted at 7:35 PM \| Permalink \| Comments
Jan16	Advertising Going to Handheld Devices? Not for NBC Universal Gary Bourgeault January 16, 2008 With a lot of attention on the possibilities for advertising on handheld devices, the big media companies have been focusing on advertising "out-of-home," and with the mobility of people in mind, but not in connection with cell phones.Rather, many companies... Continue Reading Posted at 5:16 PM \| Permalink \| Comments
Sep 8	Rich Media Great for Entertainment Ad Campaigns Gary Bourgeault September 8, 2007 A report be PointRoll says the features of rich media advertising helps entertainment companies drives a lot of interest from consumers toward the brand.The “2007 Entertainment Performance Analysis” reports says the interactive features of rich media communicate the excitement and... Continue Reading Posted at 9:06 PM \| Permalink \| Comments
Jul12	Hallmark Finally Getting Recognition for its High Advertising Value Gary Bourgeault July 12, 2007 For quite some time the Hallmark Channel has been fighting for respect, even though some of its number revealed it had a solid base that advertisers could rely on. That has changed this year as the network increased its upfront... Continue Reading Posted at 10:04 PM \| Permalink \| Comments
Jun25	TV Ad Growth to be Dwarfed by Internet Ad Growth in Five Years Gary Bourgeault June 25, 2007 Research by PricewaterhouseCoopers, revealed in their "Global Entertainment and Media Outlook 2007-2011" study that in a short five years, advertising on the Internet will grow at a rate of almost three times what Television advertising will. The Internet advertising rate... Continue Reading Posted at 9:31 PM \| Permalink \| Comments
Jun 8	NBC Trying Live Commercials to Combat Tivo, DVRs Gary Bourgeault June 8, 2007 With 17 percent of American homes now using Tivo (TIVO) or a similar device, NBC (GE) is trying an old strategy for advertising - live commercials.Their first effort will begin with Garmin International, a company that sells car satellite-navigation devices.... Continue Reading Posted at 7:03 PM \| Permalink \| Comments
	TV Ad Spending Down 5.3 Percent in First Quarter Agencies, Networks Set to Battle over DVR in Upfront Hallmark Should Have Strong Upfront Interactive TV Ads Spreading: U.S. Next? More Brands Creating Own TV Shows NBA Playoff Ad Sales Looking Strong Why TV Commercial Spots are Decreasing in Number AOL Chosen to Serve and Manage Ads on News Corp. and NBC Universal Site Most Media Companies Increased Local Broadcast Spending Last Year CBS Sells 95% of Ad Inventory for NCAA Tourney A&E Taps Adtech to Serve Display Ads Commercials Not Skipped as Much as Thought TVs' Second-Quarter Advertising Looks Strong CBS Sells the Last of Super Bowl Spots The Super Bowl Becoming a Hard Ad Sell "Ugly Betty" Best Primetime Ad Buy National CineMedia Going Public Fox wants "American Idol" to be Year-Round Property Product Placement Making Strong Impression on TV Viewers Southern Comfort Sponsoring "Start the Music Up" Super Bowl Ads Nearly Sold Out Cable Will Win Ad Share Battle Over Broadcasters TV Land Taking on American Life TV for Boomer Audience News Corp. to Start Selling DVDs in China News Corp. Blasts Beyond Earnings Expectations NBC Universal to launch "iVillage Live" Toby Keith, other musicians, going Madison Avenue Top Ten Box Office for the Weekend Canon bringing Maria Sharapova to a theater near you! The American Indian Film Festival opens in San Francisco on Friday Hollywood studios way behind in Online Spending Music Industry now "Spamming" file-sharing sites Nickelodeon's Blue hooking up with Hello Kitty from Japan Will News Corp. and My Network TV listen to what women want? Is the next stage wearing TV on our head? Virgin America partnering with studios for inflight entertainment Online TV Network Launched for English-Speaking Hispanics Disney products generated $23 billion in retail sales last fiscal year Billboard launching new online PR service for entertainment industry Mass-Media still in denial about market fragmentation

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