Show Business Deals Archives, Page 16 of 22
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May19
Paramount and Technorati announce Marketing agreement

paramount.jpgUnder the agreement between Technorati and Paramount, Technorati will "aggregate blog posts about films and related subject matter to post on the film Web sites. Technorati will also run ads for the films on its own site, as well as foster further conversation through other promotional efforts."

Technorati Chairman and CMO Peter Hirschberg told ClickZ, "When you look at what independent film is, it's all about capturing word-of-mouth. Word-of-mouth is incredibly ephemeral.

tn-logo.gif

"In the blogosphere, if you can capture all that stuff and have a film site put up a tent and serve as a home or community for that, suddenly the film is visible. This is in essence what we're doing."

Continue Reading
Hollywood Counting on 'Da Vinci'
Ron Howard concerned, "frustrated" over poor reviews for "The Da Vinci Code." a You know that the movie industry is in trouble when you hear statements like 'Hollywood is counting on _____ fill in the blank.' A couple of weeks ago... Continue Reading
Winstar Launches New Online Video Network
With the explosion of broadband usage and the growth of online video content, it has created great need for those who can offer advertising strategies that span across various platforms and branded Web sites. In response to that Winstar... Continue Reading
May17
Hispanic TV broadcaster Telemundo increasing Internet presence
The Hispanic TV broadcaster Telemundo, as with most broadcasters, is enlarging its Internet strategy. Telemundo's senior vice president Steve Mandala promoted the network's new relationship with Internet giant Yahoo recently at its upfront  presentation. Mandala also included presentations on Telemundo's... Continue Reading
May16
Johnson and Johnson shocks TV world - no ad money upfront!
The Wall Street Journal reported that Johnson and Johnson (JNJ), one of the countries largest advertisers, is not going to commit any of its ad dollars to this year's upfront, while the Coca-Cola (KO) Co. is also considering the same... Continue Reading
Hollywood is shrinking and the Video Game Industry is rising
Video game revenues for 2005 were approximately $30 billion, and are predicted to explode to $65.9 billion by 2011. In comparison, total box office receipts worldwide were only $23 billion, down close to 8 percent from the year before, according... Continue Reading
Is MTV too late for the Dance?
MTV Networks Inc. has sat on the sidelines for years as it has watched numerous companies offer music download services that are gradually growing into profitable business models. For a company that is supposed to be edgy and on the... Continue Reading
Screwtape on The DaVinci Code
My dear Wormwood, here is a book (and soon, a movie!) filled with such a precariously towering heap of our very best non-thinking that it is quite dizzying! It has the potential to mislead, confuse, and vex millions! Its name?... Continue Reading
May15
Some of the successes of the American Idol participants
Kelly Clarkson a Kelly Clarkson Kelly being the first Idol winner has a head start over all the other Idol winners and participants. Not only did she win the first American Idol but was came in second in the World... Continue Reading
What makes American Idol so popular
American Idol not only creates great opportunities for the eventual winners, but also for many of the participants throughout the process. The great service the show offers for those involved is of course a launching pad for their careers. This... Continue Reading
DreamWorks Animation needs a new business model
Dreamworks Animation (DWA) has really been struggling after being one of the media darlings via its Shrek franchise. But with poorer DVD sales from "Shrek 2" and slow box office returns from "Madagascar," they really need their next release to... Continue Reading
May14
Pure Rush throwing huge gala at Indy 500
Pure Rush, a major player at the major sporting events for the last 3 years, is making their initial appearance in Indy during the 500 weekend. They are setting up one of their legendary party evenings on Friday, May 26th... Continue Reading
May13
Tommy Hilfiger says he's back!
American Fashion master Tommy Hilfiger sold his clothing empire last year to Apax Partners after a slow down in sales. Now, according to Hilfiger, he intends to make a comeback. Hilfiger was the first to take his fashion empire to the stock... Continue Reading
Friday Night Television?
In a recent article in the Wall Street Journal, Joe Flint was examining the growing attention that the networks are paying to Friday night TV programming. An interesting insight by Preston Beckman of the Fox Network was this: "The less... Continue Reading
May12
Movie Gallery attempting to woo Blockbuster
Movie Gallery (MOVI), parent company of Hollywood Entertainment, reported that its first-quarter income more than doubled from the same period last year. At the same time the company is putting out feelers hinting that they would like to participate in... Continue Reading
Bollywood trying to make a splash at Cannes
Popular Bollywood actress Preity Zinta   a The Indian entertainment industry is making a big push this year to showcase its product at the Cannes film festival next week. Deccanherald.com reports: "Renowned Indian filmmakers like Ronnie Screwvala, Bobby Bedi, Karan... Continue Reading
May11
Comcast Video on Demand testing ad-supported platform
Comcast Corp. (CMCSA) is teaming up with CBS (CBS) and General Motors (GM) to test out whether ad-supported VOD will work. Recent studies seem to imply that viewers are willing to accept ads if the shows are free. This is... Continue Reading
The music industry's hypocrisy
With the rampage against illegal downloads and music piracy by the music industry, you'd think that they were good corporate citizens. Wrong! Eliot Spitzer, the New York Attorney General, confirmed on Thursday that Universal Music Group agreed to a $12... Continue Reading
May10
Shadowfax starting a new career
(JOE BRIER PHOTO) a Blanco, the white andalusian horse, a Spanish breed of horse known for athleticism, intelligence and ability to work with people, made famous as Gandalf's ride Shadowfax in Lord of the Rings and the Hercules series, is... Continue Reading
May 9
IMAX looking for new partners/owners
With the company doing far worse than expected, Imax is looking for suitors to shore up its business. Last quarter the company lost $5.8 million, or 14 cents per share. Last year they lost $1.2 million or 3 cents a... Continue Reading

Show Business Deals Archives, Page 16 of 22
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