|
May 9
|
Know More:
Promotion, Advertising, Interactive TV, Show Business Deals, TV, Television, Video on Demand Advertising, Interactive TV, Promotion, Show Business Deals, Television, TiVo, TV, Video on Demand
 TiVo has just launched a new service called TiVo Product Watch for advertisers and consumers. It offers a way for advertisers to permission-market to a highly valued segment of the market that they have lost - well, to TiVo.
A host of companies partnered with TiVo for the purpose of bringing advertisers on board and develop pricing.
Comcast Spotlight, the advertising sales division of the cable company, had a big part in it as they provided their expertise concerning the pricing and product model, which will entail a cost per each download and a set-up fee.
The great thing about it is that it is targeted to those TiVo subscribers who are actively searching for specific products or services. The service is starting from a solid base as 70 advertisers and 100 top brands are there at launch.
|
|
|
One of the main differences between a younger TV viewer and and older one is their perception of time. With a younger viewer they want things now and their view of time is more short term. MTV is trying out...
Continue Reading
|
|
May 8
|
Let's pretend that young people are tuning into watch television, whether it's the major networks or cable. I find the demographics of television interesting. Young people by a great majority have rejected it in favor of other means of entertainment...
Continue Reading
|
|
May 6
|
I suppose most of you have seen this, but if you haven't you've got to take a look here. A Drug Enforcement Agency officer, while demonstrating gun safety to a class of grammar school children, discharges a gun in the...
Continue Reading
|
|
|
It doesn't seem that long ago that Celine Dion signed on in Vegas for a three year stint. On Sunday, May 7 she will be performing her 500th show. She recently extended her contract for another three years for a...
Continue Reading
|
|
|
Mark Thompson of the BBC recently commented that the emergence of citizen journalists, bloggers and various other forms of media demand that traditional media companies must change the way they operate drastically if they want to survive. He said: “The...
Continue Reading
|
|
May 5
|
It was announced Friday that the shareholders of Pixar (PIXR) Animation Studios Inc. approved an offer from The Walt Disney (DIS) Co. for $7.4 billion in stock. One thing to keep in mind is that Steve Jobs holds 40% of Pixar's...
Continue Reading
|
|
|
Even though last year was a banner year for toy sales connected to movies, almost all of that was related to "Star Wars: Episode III - Revenge of the Sith." It brought in close to $500 million in toy sales....
Continue Reading
|
|
|
The new car for the upcoming James Bond movie Casino Royale has been chosen and it's the Aston Martin DBS, based on DB9 and DBR9 race cars. Aston Martin's design director Marek Reichman said “This car encapsulates a link between...
Continue Reading
|
|
|
Microsoft is taking a page from the book of Gawker Stalker as they have rolled out a new beta site called Celebfavorites.com. This site will be a little different as it is working with celebrities with more safety measures in...
Continue Reading
|
|
May 4
|
Hollywood continues to make decisions that reveal a total inability to grasp what consumers want and how to handle their customers. One such area is concerning the rules and regulations concerning obscene and indecent material from being aired during hours...
Continue Reading
|
|
|
With movie sales declining, so are the outrageous prices that are being paid for big name stars. While we've talked here before that the first casualty of the declining market would be the stars that flirt in the $20 million...
Continue Reading
|
|
May 3
|
Ben Silverman Microsoft (MSFT) is entering anew into this field by going with some proven Hollywood writers and producers, rather than going with the unknown. This from the beginning is hard to tell if it is a good move, as...
Continue Reading
|
|
May 2
|
Is AOL actually starting to get where the entertainment industry is going? They took such a long time to respond to the diminishing dial-up business, that I was starting to wonder if they were going to survive. Tobi Elkin writing...
Continue Reading
|
|
May 1
|
Jewel has come a long way. She scored her first record deal while she was homeless and living in her volkswagen bus. Before whe was 21 years old, with only a guitar and voice she asked the world the question...
Continue Reading
|
|
|
In a clear warning to Cabletelevision, GM's Betsy Lazar, executive director of advertising & marketing operations, said that “If we stay where we are, buying spots and billboards alone, our business with you will shrink,” Lazar said. "The move to...
Continue Reading
|
|
|
With the aid of the William Morris agency, Starbucks (SBUX) is continuing its foray into music, film and book projects to expand its brand. Their strategy is to market them in their stores. Sandra Lim posts on this: "As we...
Continue Reading
|
|
Apr29
|
Merv Griffin's creation 'Jeopardy!' was launched after the big quiz show scandals of the 1950s. At the time he was trying to get a game show on the air but none of the networks would commit after the fiascos of...
Continue Reading
|
|
|
Animation Magazine reported that the SCI FI Channels plans to launch a new series spun off from Battlestar Galactica has been given the go ahead. It will be called Caprica, and will begin around 50 years before the story surrounding...
Continue Reading
|
|
Apr27
|
George Foreman, endorsement king.This year's handicapping of our celeb heroes' influence on brands puts former heavyweight champion Foreman on top.Photo: Getty Images a In a story I've been posting on for awhile, it has again been found that just...
Continue Reading
|
