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Sep27
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Promotion, Advertising, Entertainment Convergence, Show Business Deals, Show business creations Advertising, Deals, Entertainment Convergence, Gaming industry, Lord of the Rings, Peter Jackson, Promotion, Show Business and Games, Show business creations, Show Business Deals

Peter Jackson, director of "Lord of the Rings" and "King Kong," has made a deal with Microsoft to create a "new form of interactive entertainment." The series will be based upon the popular Halo video game.

Jackson said, "Technology is at a point where we can blend a lot of film storytelling with interactive entertainment." He is creating it for the Xbox 360 console and Microsoft's online service, Xbox live.
 I like how Jackson's going about this. While not knowing how to do it, he announces that we are at the beginning of a whole new way of presenting stories. He is setting up a new division of his business, Wingnut, and will work with Bungie Studios, the originators of Halo, to create the story.

Jeff Bell, corporate vice president in Microsoft's Entertainment and Devices Division said, "It is not the movie. It is not 'Halo 3,' it is all new content that is going to be developed by Peter Jackson as co-writer, co-producer, along with the team at Bungie, to continue to expand upon the 'Halo' franchise and intellectual property."
Jackson also hinted that the new series wouldn't be made for the core gaming community. This means, as Bell mentioned, that it probably won't be a first person shooter game or series; but will be interactive. It makes me wonder if it's going to be some type of make-your-own-ending series. What are your ideas on this?
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Sep26
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Russell Crowe, who was a close friend of Steve Irwin, the Crocodile Hunter, was highly "offended" at the suggestion that he would take advantage of his friend's death to play him in a biopic. Crowe said, "(The idea is) appalling...
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Sep22
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The Perspective of the Cable Companies We've looked at the overall concerns of the major broadcasters and ad agencies, now we'll look at the cable industry and their interests in these matters. Evidently they already weren't too happy as in...
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Commercial Minute Ratings Two of the most important concerns that are connected to commercial minute ratings is whether it should include direct reponse advertising minutes or VCR audiences that record. Nielsen executives met with a committee from the American Association of...
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The mood across the TV advertising business is that changes must take place; the system must change in connection with the marketplace. The problem is that several things are being debated as to what should be included in the changes....
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Sep21
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Dick Parsons, chairman and chief executive officer of Time Warner (TWX) fired off the latest salvo in the cat-and-mouse game between big media companies and some online upstarts. Referring to YouTube and Facebook specifically he said, “it’s a tough assignment....
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For a company that was beleaguered for a number of years, The Walt Disney Co. (DIS) has been doing just about everything right in the recent moves it has made. Coming fresh off its huge blockbuster hit Pirates of the...
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Sep20
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The Metropolitan Opera in New York has made a deal with Sirius Satellite Radio (SIRI) to broadcast four live performances per week in the U.S. and Canada. The broadcast will be called Metropolitan Opera Radio and it will include in...
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With the launch of FoxFaith, Twentieth Century Fox became the first major studio to create a division for the sole purpose of catering to the church-goers. Ever since the extraordinary success of "The Passion of the Christ," Hollywood has been...
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George Lucas, whose alma mater was USC, gave back to his school with a record $175 million. According to USC officials, it is the largest donation in school history. The gift was presented through the Lucasfilm Foundation. Construction of a...
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Sep19
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Viacom's (VIA) new CEO Philippe Dauman told investors at the Goldman Sachs Communacopia conference in New York that they are not trying to find blockbuster deals to go ahead with their internet strategy, but rather are hunting for smaller companies to...
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Sep15
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For a long time Rupert Murdoch has wanted to get his hands back on Liberty Media's (LCAPA) 19% stake in News Corp. (NWS). Evidently he has offered News Corp.'s 38 percent stake in DirecTV (DTV) in exchange for the stock....
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With research showing that consumers prefer to watch on-demand TV shows that are ad-supported against having to pay for them. In response to this data, CBS (CBS-A) has stopped its 99-cent individual pricing per show on its cable video-on-demand offerings...
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Sep14
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LIFT Films of New Orleans and Element Films of Los Angeles have announced an agreement Thursday that will bring over $200 million to Louisiana during the next three years; there will be a minimum of eight films, and could be...
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Sep13
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Following the steady trend of cutting the costs of production, CBS Corp. (CBS) is going to start a small film division for the primary purpose of getting rid of the high costs of its offerings on Showtime. At this time,...
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Sep12
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With the coming switch to digital signals by broadcasters in 2009, companies have been pressing the FCC to allow those vacant airwaves to be made available for use without a license. Companies like Microsoft (MSFT) and Intel (INTC), among others...
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In an expected announcement, Apple Computer Inc. (AAPL) revealed that it would start to offer movies on its iTunes online music store from the Walt disney Co.'s (DIS) Disney, Pixar, Touchstone and Miramax divisions. Steve Jobs, Apple CEO and Disney...
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Sep 9
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According to a filing with the Securities and Exchange Commission, Viacom's new CEO Philippe Dauman was rewarded with a yearly salary of $2 million, along with a target bonus of $7 million. Not only could the bonus double in value,...
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Fox and CBS let the NFL know that they weren't happy with their decision to require them to declare which late-season games they would protect from being shown on NBC. With the new "flex-scheduling" plan becoming operational in the 10th...
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The Weinstein Company and the Motion Picture Distribution LP have reached an agreement to extend distribution rights in Canada for another year. It will extend the agreement until Dec. 31, 2010. The Motion Picture Distribution LP, which is owned by...
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