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Sep27
Peter Jackson tackling Halo as a "new form of interactive entertainment"

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Peter Jackson, director of "Lord of the Rings" and "King Kong," has made a deal with Microsoft to create a "new form of interactive entertainment." The series will be based upon the popular Halo video game.

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Jackson said, "Technology is at a point where we can blend a lot of film storytelling with interactive entertainment." He is creating it for the Xbox 360 console and Microsoft's online service, Xbox live.

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I like how Jackson's going about this. While not knowing how to do it, he announces that we are at the beginning of a whole new way of presenting stories. He is setting up a new division of his business, Wingnut, and will work with Bungie Studios, the originators of Halo, to create the story.

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Jeff Bell, corporate vice president in Microsoft's Entertainment and Devices Division said, "It is not the movie. It is not 'Halo 3,' it is all new content that is going to be developed by Peter Jackson as co-writer, co-producer, along with the team at Bungie, to continue to expand upon the 'Halo' franchise and intellectual property."

Jackson also hinted that the new series wouldn't be made for the core gaming community. This means, as Bell mentioned, that it probably won't be a first person shooter game or series; but will be interactive. It makes me wonder if it's going to be some type of make-your-own-ending series. What are your ideas on this?

Sep26
Russell Crowe 'offended' by rumors he will play Steven Irwin
Russell Crowe, who was a close friend of Steve Irwin, the Crocodile Hunter, was highly "offended" at the suggestion that he would take advantage of his friend's death to play him in a biopic. Crowe said, "(The idea is) appalling... Continue Reading
Sep22
Taking apart the the $60 billion TV advertising marketplace - Part 3
The Perspective of the Cable Companies We've looked at the overall concerns of the major broadcasters and ad agencies, now we'll look at the cable industry and their interests in these matters. Evidently they already weren't too happy as in... Continue Reading
Taking apart the the $60 billion TV advertising marketplace - Part 2
Commercial Minute Ratings Two of the most important concerns that are connected to commercial minute ratings is whether it should include direct reponse advertising minutes or VCR audiences that record. Nielsen executives met with a committee from the American Association of... Continue Reading
Taking apart the the $60 billion TV advertising marketplace
The mood across the TV advertising business is that changes must take place; the system must change in connection with the marketplace. The problem is that several things are being debated as to what should be included in the changes.... Continue Reading
Sep21
Will media companies take the online bait?
Dick Parsons, chairman and chief executive officer of Time Warner (TWX) fired off the latest salvo in the cat-and-mouse game between big media companies and some online upstarts. Referring to YouTube and Facebook specifically he said, “it’s a tough assignment.... Continue Reading
Is Disney starting to walk with a swagger?
For a company that was beleaguered for a number of years, The Walt Disney Co. (DIS) has been doing just about everything right in the recent moves it has made. Coming fresh off its huge blockbuster hit Pirates of the... Continue Reading
Sep20
Met Opera makes deal with Sirius Satellite Radio
The Metropolitan Opera in New York has made a deal with Sirius Satellite Radio (SIRI) to broadcast four live performances per week in the U.S. and Canada. The broadcast will be called Metropolitan Opera Radio and it will include in... Continue Reading
Fox launches first Christian home-video label
With the launch of FoxFaith, Twentieth Century Fox became the first major studio to create a division for the sole purpose of catering to the church-goers. Ever since the extraordinary success of "The Passion of the Christ," Hollywood has been... Continue Reading
George Lucas gives USC $175 million through Lucasfilm Foundation
George Lucas, whose alma mater was USC, gave back to his school with a record $175 million. According to USC officials, it is the largest donation in school history. The gift was presented through the Lucasfilm Foundation. Construction of a... Continue Reading
Sep19
Viacom looking for small Internet deals
Viacom's (VIA) new CEO Philippe Dauman told investors at the Goldman Sachs Communacopia conference in New York that they are not trying to find blockbuster deals to go ahead with their internet strategy, but rather are hunting for smaller companies to... Continue Reading
Sep15
Murdoch trying to make a deal with Liberty Media
For a long time Rupert Murdoch has wanted to get his hands back on Liberty Media's (LCAPA) 19% stake in News Corp. (NWS). Evidently he has offered News Corp.'s 38 percent stake in DirecTV (DTV) in exchange for the stock.... Continue Reading
CBS goes to ad model for its video-on-demand
With research showing that consumers prefer to watch on-demand TV shows that are ad-supported against having to pay for them. In response to this data, CBS (CBS-A) has stopped its 99-cent individual pricing per show on its cable video-on-demand offerings... Continue Reading
Sep14
Louisiana gets $200 million movie deal
LIFT Films of New Orleans and Element Films of Los Angeles have announced an agreement Thursday that will bring over $200 million to Louisiana during the next three years; there will be a minimum of eight films, and could be... Continue Reading
Sep13
CBS Corp. starting new small film division
Following the steady trend of cutting the costs of production, CBS Corp. (CBS) is going to start a small film division for the primary purpose of getting rid of the high costs of its offerings on Showtime. At this time,... Continue Reading
Sep12
Federal Communications Commission produces road map for vacant TV airwaves
With the coming switch to digital signals by broadcasters in 2009, companies have been pressing the FCC to allow those vacant airwaves to be made available for use without a license. Companies like Microsoft (MSFT) and Intel (INTC), among others... Continue Reading
Steve Jobs making his move into Movie Downloads
In an expected announcement, Apple Computer Inc. (AAPL) revealed that it would start to offer movies on its iTunes online music store from the Walt disney Co.'s (DIS) Disney, Pixar, Touchstone and Miramax divisions. Steve Jobs, Apple CEO and Disney... Continue Reading
Sep 9
New leaders of Viacom getting $2 m and $1.6 m salaries
According to a filing with the Securities and Exchange Commission, Viacom's new CEO Philippe Dauman was rewarded with a yearly salary of $2 million, along with a target bonus of $7 million. Not only could the bonus double in value,... Continue Reading
Fox, CBS unhappy with NFL flex plan
Fox and CBS let the NFL know that they weren't happy with their decision to require them to declare which late-season games they would protect from being shown on NBC. With the new "flex-scheduling" plan becoming operational in the 10th... Continue Reading
Weinstein Company and Motion Picture Distribution LP extend agreement until 2010
The Weinstein Company and the Motion Picture Distribution LP have reached an agreement to extend distribution rights in Canada for another year. It will extend the agreement until Dec. 31, 2010. The Motion Picture Distribution LP, which is owned by... Continue Reading

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