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Sole Sponsorships Archives
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Apr14
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Mar22
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In a bid to overtake NBC (GE) in the 25-to-54 demographic, ABC's (DIS) "World News With Charles Gibson" will air four newscasts in the month of April commercial-free. ABC is just behind NBC in the demo.It'll be done through sole...
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Nov29
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When Philips Electronics announced that they were going to be the sole sponsor of "NBC Nightly News," we talked about it possibly being something that other companies may do more of in the future. That future is already happening as...
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