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The new CW network is struggling temendously as its ratings have decreased in the high double-digits. Through Oct. 29, ratings for 7th Heaven are down 33 percent, Gilmore Girls is down 22 percent, Smallville is down 22 percent and Supernatural is down 32 percent. In the 18-34 demographic, America’s Next Top Model and Veronica Mars are the only shows that are up for the season.
 
Some media buyers have said that the problem is of CWs own makig as it was far too aggressive with the guaranteed ratings they offered; 15 to 25 percent higher than last seasons' on The WB and UPN. The network is in danger of an “out of sale” situation for the fourth quarter.

Dawn Ostroff, CW entertainment president said: “we didn’t want to undersell ourselves, and we thought they were attainable. We really had nothing to compare our projections with.”

Caught in the middle of a battle between networks and ad agencies, Nielsen has decided to postpone its introduction of a new system that they say will more accurately measure TV and DVR viewership. The new service was set to... Continue Reading

General Electric (GE) CEO Jeffrey Immelt threw out a bomb at a private company employee meeting of NBC Universal saying that the analog TV business will no longer be able to sustain past growth. Referring to any TV studio in... Continue Reading

In negotiations that have been going on for years, Comcast Corp. and Time Warner Cable are reportedly coming close to making a multiyear deal with the Walt Disney Co. (DIS) to supply content. As a part of the deal with... Continue Reading

Evidently, MTV Networks CEO Judy McGrath liked what she saw in CEO Mika Salmi when MTV acquired Atom Entertainment last August. He has already been promoted to president of global digital media in the company. Salmi said he had no... Continue Reading

Old media companies are continually trying to get the FCC to relax their regulations so that they can increase their holdings in response to the changing media climate. Some of those opposing them say that if this is done, it... Continue Reading

With Nielsen Media Research showing that viewers of Cable are almost twice as likely to not watch commercials, the Cable networks are saying that it is flawed calculations that are the cause of the disparity, not the reality of what's... Continue Reading

An article in Slate concerning the alleged connection between Autism and watching TV has stirred quite a controversy online lately. Gregg Easterbrook writing for Slate said: "Today, Cornell University researchers are reporting what appears to be a statistically significant relationship... Continue Reading

The Time Warner (TWX) announcement that they are creating a separate stock for their Cable TV business, has had a positive feedback from most people. They will offer a 16% stake to the public. The IPO is being valued at... Continue Reading

Pow! Entertainment said today that they've gotten together with NBC Universal SCI FI to put together its second season of Who Wants to Be a Superhero? It will be an expanded season 10 episodes this year. The original series offered six... Continue Reading

"Crocodile Hunter" Steve Irwin's 8-year-old daughter Bindi, will be starring in a series she was working on with her dad at the time of his death by a stingray. Some people believe that she is being exploited over Steve's death.... Continue Reading

Nickelodeon's newest hit is the 'Mr. Meaty' show, geared toward kids in the 2-11 range.  Media Life said:  For its first and second episodes, airing Saturdays at 9:30 a.m. in week one and 10:30 in week two, "Mr. Meaty" averaged... Continue Reading

Hollywood is increasingly using one old technique that industries that can no longer compete do: they get laws passed to stifle the competition. In this case I'm talking about TiVo's (TIVO) new Series3 HD model. It does have one strength... Continue Reading

The Dolan family, which controls 74 percent of Cablevision Systems Corp. (CVC) voting through a unique class of shares, while owning 22.5 percent of stock in the company outright, have made another offer to own them outright. Last year's bid... Continue Reading

The 40 year Star Trek auction celebration has ended and exceeded its expectations by more than double. For the three day auction Christies's New York took in $7.1 million. The Star Trek model ship the Starship Enterprise-D sold for a... Continue Reading

Some station groups are looking for CBS Corp.(CBS) to carry the ball in leaning on cable companies to pay for carrying local channels. Bob Prather, president-COO of Gray Television, said "It's going to take CBS and some of the big... Continue Reading

The fall season has already decided two shows that won't be continuing on in the schedule as "Smith" and "Kidnapped" have already been dropped from the rotation. CBS said that "Smith" will be gone "until further notice." The network's law-and-order... Continue Reading

In a recent survey of young people between the age 8 and 17, 33% of the respondents between the ages of 12 and 17 said that they watched TV on the internet. In the 8-12 age group, 25% said they... Continue Reading

In a surprise to some, but not bizofshowbiz, George Lucas says that Lucasfilm is getting out of the movie business. Lucas says: "We don't want to make movies. We're about to get into television. As far as Lucasfilm is concerned,... Continue Reading

Fox News Channel, the premiere success of the cable industry, is about to celebrate its 10th year in the business on Oct. 7. Reminiscing on how he remembers a reporter laughing at the news conference where he introduced the network,... Continue Reading