Devoted to show business and the entertainment industry

While there is never a magic pill for any business that will give them the one big thing that will take them over the top, there are some common business skills that go across all industries, that greatly enhance the company's growth and profits.

In the case of merging SMS with TV, there have been a number of failures that we can learn from.

Recently there was an analysis of a number of SMS-TV shows that didn't get any benefit in their ratings as result of the merger. The greatest problem was found in content development itself. Just going interactive doesn't mean that it automatically guarantees success. There are still strengths that must be adhered to that will make the chances of success much higher. Here are a few:

At their annual gathering on Wednesday, the Association of National Advertisers announced that TV advertising is nowhere near as effective as it was two years ago, and will probably take some hard hits in the next two years as... Continue Reading

In a showdown between HBO and some of the cast members of Sopranos, there is a little nervousness as some of them are insisting that because HBO decided to extend the time period over which they would broadcast the final... Continue Reading

With movie theaters attendance declining by 8% last year, they are trying to come up with solutions to why it's happening. A couple of ideas they threw around recently when they got together was that studios needed to make better... Continue Reading

(PHOTO COURTESY BULFINCH PRESS AND SPRINGBOARD PRESS)Mar 16, 2006 Katie Brown, one of the heir apparent's to Martha Stewart, is partnering with The Companion Group for an outdoor entertaining, lighting, and gardening collection. It will be launched in the fall... Continue Reading

Sean "Diddy" Combs will produce a new reality TV series called Celebrity Cooking Showdown for NBC. (Getty Images)   Look out Wolfgang and Emeril, there's a new kid on the block. Rapper Sean "Diddy" Combs is now producing a... Continue Reading

According to an inside source, Comcast Corp. in is negotiations to buy out Disney's stake in E! Entertainment Television, which would give it total ownership of the cable network it now manages. Disney, who is 40% owner in E!, which... Continue Reading

Matthew Whittingham, the head of information services at MSN.co.uk announced that MSN.co.uk is starting a new lifestyle channel that will draw content from several companies including Conde Nast and iVillage.co.uk. The coverage will include family, homes, fashion, beauty, careers, entertainment... Continue Reading

In a business where living a wholesome life is treated like a liability, Donny Osmond has had his share of ups and downs throughout the years. He is about to tour Australia for the first time in almost 20 years.... Continue Reading

On Friday, it was announced by TNA wrestling, it will hold its first house show they have ever done. Insiders say that this is a major shift in their business plan and will be a serious attempt at going head-to-head... Continue Reading

The romantic comedy "Failure to Launch roared to the front in theaters across the nation. It debuted at number one with $24.6 million. It stars Matthew McConaughey and Sarah Jessica Parker. In other interesting new, two remakes came in second... Continue Reading

New York Daily news reported in an amazing statement that George Lucas "Star Wars" guru, announced the death of the Hollywood blockbuster era. He said "The market forces that exist today make it unrealistic to spend $200 million on a movie,... Continue Reading

Rachel Weisz, Oscar winner for her role in "The Constant Gardener" was recently recruited by Burberry to represent their new fragrance called "London." With a look that is unique and favored by many in the fashion industry, this should be... Continue Reading

On Sunday the History Channel is premiering a unique show on its "Out of This World" week. In a show called "How William Shatner Changed the World" they have the actor examining the numerous ways that 'Star Trek" technology inspired... Continue Reading

While Microsoft has done a good job of creating buzz over it’s new offering called Project Origami, there is a quiet revolution going on in the cellphone industry.  Companies are scrambling like Nokia to construct new infrastructure so that... Continue Reading

VNU NV , the Dutch owner of Nielsen’s television ratings revealed Wednesday that they have accepted an offer of 7.5 billion euros (8.9 billion) buyout offer by a group of private investors. VNU, which has a bunch of shareholders... Continue Reading

Clear Channel stations which are syndicated by Premiere Radio Networks, has landed financial star Mario Bartiromo. a Her new show which is titled “Money Minute,” will be introduced May 1 and will air during the morning commute to work.... Continue Reading

I made the comment in the beginning of the last post how I found it quite interesting and apropos to see these comments about a new Kobe Bryant commercial that Nike is promoting.    The reason I mentioned that... Continue Reading

I found it quite interesting and apropos to see these comments about a new Kobe Bryant commercial that Nike is promoting.     Idea Grove says this about it:    “Sometimes we wake up in a cold sweat in the middle... Continue Reading

For any of you out there grew up in the comic book world of Stan Lee, you’d have to be thrilled to read this interview he did with Mike Szymanski from the scifi.com web site. a Here is the... Continue Reading