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Jul18
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 USA Network has remained on top of the basic cable networks for the fourth straight week.
Media Week reports:
"The network averaged 3.55 million total viewers and a 2.9 household rating in prime for the week ending July 16, and scared up the week’s single largest audience with its TV premiere of the 2003 Disney theatrical Pirates of the Caribbean: The Black Pearl, which drew 7.37 million viewers Saturday night (8:00 p.m.-11:00 p.m.). Moreover, USA topped all key demos for the week, including adults 18-34 (0.7 million), 18-49 (1.6 million) and 25-54 (1.7 million)."
USA had five of the top ten programs last week, with its consistant WWE: Raw helping to lead the way. They also offered a new episode of Monk along with the new series Psych.
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The high-quality, competitive baseball All-Star game helped Fox to win the ratings week among younger viewers with a 17 percent increase in viewership of the game over last year. The game was the winner in prime time last week with...
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CBS is going low-tech in an unusual marketing campaigne coming this fall. Their campaign encompasses imprinting its logo along with some phrases on actual eggs in stores to attempt to catch the eyes of customers. They are calling it their...
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Jul16
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With the surprise appointment of Dan Abrams to MSNBC's general manager, has come a flurry of moves. Some of those moves included moving Tucker Carlson's show to the late afternoon to be inserted in Abram's former time slot. It has...
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Jul15
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A pending lawsuit by Frank Maggio owner of the new upstart interactive TV network ReacTV and erinMedia, gives an interesting look at how companies can use a lawsuit for marketing efforts. Maggio first used his company ReacTV to sue Nielsen...
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Tribune Advertising Stations, the foundation of the new CW network, has been struggling tremendously in the early months of 2006 with poor advertising placement. They say that it will get worse before it will get better, according to mediapost. The...
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Jul14
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Fox was happy as "So You Think You Can Dance" swirled to a big-time win on Thursday night as it crushed its competition of CSI on CBS and "America's Got Talent" on NBC. According Nielsen Media Research, "Dance" received an...
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In GE's second-quarter statement, it revealed that NBC Universal's revenues went nowhere as the total revenues for the quarter were at $3.86 billion, virtually the same as last year's figures showed. What's worse is that profits also dwindled as they...
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Before there was video-on-demand, I personally yearned for something that I could look at when I wanted, search for what I wanted and watch what I wanted, when I wanted. With that world beginning to take place, the question for...
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Jul13
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ABC Family, which has a unique history, is oddly enough finally finding that it had what it wanted all along. The original channel was the creation of evangelist Pat Robertson in 1977 to introduce and promote the show "The 700...
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Jul11
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With the coming end of the popular series The Sopranos and Deadwood, people are starting to ask some questions about HBO and if it can stay on top of the cable world. Syracuse University professor of popular culture Robert Thompson...
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Jul10
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DANIEL GARCIA/AFP/Getty With the world television audience crossing all demographics, the overall audience for the World Cup in Germany set a viewing record with over 30 billion viewers; breaking that mark for the first time. One of the huge...
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Jul 8
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Baseballs mid-summer classic hasn't slowed down in the advertising arena as Fox announced that it has sold out all of the space for the MLB All-Star game. Not only are they sold out but they increased from last year between...
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Former Adelphia Communications CEO John Rigas Photo: AFP a Comcast and Time Warner (TWX) made a bid on absorbing the customers of bankrupt Adelphia Communications quite a while ago. The FCC may bring a vote on the matter next week...
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With Lance Armstrong retiring from the "Tour de France," OLN knew there would be a drop in interest among U.S. viewers, I don't think they knew it would be as dramatic as it's been. After several days of the event,...
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Jul 7
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Thwarted in their bid to take control of Univision (UVN.N), Mexican broadcaster Televisa (TLEVISACPO.MX) has contacted the consortium that bought them, for the purpose of selling their stake in the company. They currently own an 11.4 percent part of the...
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Jul 5
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According to a report by Reuters, Donald Trump will be adding a Hollywood production company to his business empire. One surprise is that he is hiring one of his "fired" contestants on the "Apprentice" show to run it: Andy Litinsky....
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According to ABC, it has finished up its upfront sales with $2.3 billion from its prime time slots and increases that average between 3-4 percent in cost-per-thousand. John Consoli writing for mediaweek says: "Between 75-80 percent of prime-time inventory was...
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Jun29
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With the recent installing of Dan Abrams to run the MSNBC channel, it has a lot of people scratching their heads. Abrams has had no experience in management and it shocked all of those working for MSNBC. I know one...
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Jun27
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Vice president of-group publisher of Star magazine, Michelle Myers, in a recent interview said that "the number of editorial pages devoted to entertainment and celebrity increased by 316 percent over the last 10 years. Celebrities graced the cover of 41...
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